The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Iconoclasts
Agency: @radical.media / New York
Client: Grey Goose Category: Television / Reality/Unscripted Series
MTV Scratch + The Pepsi Refresh Project
Agency: MTV Scratch / New York
Client: PepsiCo Category: Television / Reality/Unscripted Series
Rising Icons
Agency: @radical.media / New York
Client: Grey Goose Category: Television / Reality/Unscripted Series
Elle Presents: The City
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Television / Reality/Unscripted Series
Hardest Working Person in America
Agency: Creative Artists Agency / Los Angeles
Client: Mitchum Category: Television / Reality/Unscripted Series
Award:
2011 Branded Entertainment Silver Pencil
Agency:
@radical.media / New York
Client:
Grey Goose
Title:
Iconoclasts
Category:
Television / Reality/Unscripted Series
Annual ID:
11001E
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
MTV Scratch / New York
Client:
PepsiCo
Title:
MTV Scratch + The Pepsi Refresh Project
Category:
Television / Reality/Unscripted Series
Annual ID:
11002E
Award:
2011 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Grey Goose
Title:
Rising Icons
Category:
Television / Reality/Unscripted Series
Annual ID:
11032E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
ELLE
Title:
Elle Presents: The City
Category:
Television / Reality/Unscripted Series
Annual ID:
11033E